The Big Money in Political Campaigns
Published: Wednesday 27 June 2012
“Candidates who raised 33 percent less money received 33 percent fewer votes, and lost.”
We know what the ballot looks like when we go to the polls. But what does a senator see?
To win elections, politicians need votes. To get those, they need to raise money – a lot of money. In the 2010 Senate elections, the average winning candidate received 1.8 million votes and raised $9.8 million. Candidates who raised 33 percent less money received 33 percent fewer votes, and lost.
If a candidate called up voters himself, he’d need to convince 144 people every hour to vote for him (on average over his six-year term). That means he could spare just 25 seconds talking to each voter. (And this assumes he never spends time governing; he’d actually have far less.)
Would a busy senator rather talk with 300 voters or one big donor? When it comes time to do his job, and pass legislation, whose interests will he represent?
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